The application of GIS is very encompassing. Various industries can use GIS in different ways; to help them answer a spatial inquiry, to expand the reach of their business, and even to communicate and engage with the public. While most of the pioneer industries and foremost users of GIS are those that are into research, the digital age is slowly bringing in GIS to power up business operations. And in recent years, we’ve been seeing how government agencies are also starting to use GIS to improve public service and develop innovative ways to promote public engagement.

We are living in the age of technological advancement essentially driven by data. Whether making a decision, looking into a cause or an effect, or forecasting a scenario-data gathering, management, and interpretation is the mainstay. This has driven companies and individuals to collect and manage humongous quantities of data to perform various tasks. As this data is stored in the form of databases generated through space and time, which might go up to gigabytes in extent. This enormity renders meaningful derivation and presentation of data a daunting task.

In the modern Age, Geographic Information System (GIS) technology can be a prima donna to help companies analyze their marketing and sales monitoring. Before the GIS era was developed, many companies still used traditional methods to analyze the data they had, where the data in the form of numbers was only presented in the form of tables and graphs. So as to get a comprehensive picture of the FMCG (fast-moving consumer goods) company's marketing and monitoring conditions, it is only reflected through the imagination of executives, managers, and their teams.

There are a lot of ways to gather information and business data nowadays. Unlike before, technological advancement in this modern age allows companies to generate and collect almost everything they need for business modeling, strategic research, forecasting, and many others. While this has been the case, oftentimes this kind of data generation involves a lot of cost and investment, which may not be desirable for some.

It’s been a couple of years that GIS or Geographic Information System is being utilized in the CRM or Customer Relationship Management. Usually dedicated to the cartographers or topographers, these tools are nowadays used by anyone seeking clear data visualization.

Layers are the primary building blocks of every mapview in vMAP. Every point, line, or polygon that you would like to add on the map needs to be configured properly in the layers window. But did you know that aside from applying a colorful palette or an eye-catching icon to a polygon and point layers, you could do more to layers, so users can easily navigate and access them on the map? Enter Layer Group.

Having a centralized GIS is critical to every modern city. Different aspects of governance need to be monitored every day by the city officials to make sure that the services and city-wide operations are running smoothly. From monitoring traffic and public safety to field data collection, GIS plays a vital role in the functions of the city’s different departments.

Just like a war, business also requires strategies and tactics to prepare it. If in war we cannot recognize the area of our war, then what will happen (as you know) is, defeat. Likewise with business, if we can recognize the sales territory, then we can find out the potential, analyze, and evaluate our business in the territory.

Generating revenues from real property tax is a crucial aspect of every city’s operation. Through an organized and reliable record management system, city assessor offices can easily monitor collection performance and payment delinquencies. With GIS in the picture, not only that they can visualize the location of properties, but they can also analyze trends and patterns using the rich number of attributes on the data.

vMAP is an accessible web-based Geographic Information System (GIS) solution providing businesses and public institutions with data visualization, spatial analysis, route calculation, reporting and many other valuable features.

There was a time when marketers make use of a bunch of customer addresses on a sheet of paper to formulate a compelling advertising plan and eventually, sell products. Analyzing what to sell on a region or market territory seems to be a manual and laborious procedure until advertisers started to use maps. Maps have become quite a popular tool for marketers not only as a tool for visualization but more importantly, for effective marketing of consumer products.

“So you can hurt me, hurt me bad. But still i’ll raise the flag”, the quote is a lyric of a song titled Every Teardrop is a Waterfall by Coldplay. Just like the lyrics of the song, every natural disaster that befell us will certainly cause extraordinary pain, but behind it all, we must still have a positive perspective. Natural disasters do not always cause losses, but can also provide an opportunity for business. With putting forward on ethics and humanity,

If you are a business owner today and you still have not tapped the power of location in most of your decision-making processes, perhaps you are missing an important ingredient for success. Your factories, your customers, your employees, and your vehicles all contain location data, that if properly visualized and analyzed can uncover a lot of insights. And by starting to incorporate location in your business processes and daily operation, you are on the right track towards success.

In sustainability development, urban planners are often interested in determining the walkability within urban city centers, as well as the major public facilities in it. This concept of walkability among modern city centers has become influential amidst the ever-growing demand to develop sustainable and accessible urban designs. The idea is that, to lessen the carbon footprints generated by these expanding urban centers, people should be able to walk more by making most of the facilities such as recreational areas, civic offices, and public transportation hubs more accessible. And this is where pedestrian shed analysis comes in.

Whether you are starting your first business venture or expanding an already successful franchise, one of the crucial aspects of business for entrepreneurs is location. Deciding where you will put up your first laundromat or the third branch of your milk tea franchise ultimately determines the success or failure of the business venture. Before, determining this usually takes so much time and resources due to the limited or sometimes lack of essential data (i.e. demographics, physical, and socioeconomic) that will help identify potential candidate sites. But with the continuous influx of digital data today, almost all these are now accessible or can be easily acquired through modern data acquisition techniques.

One of the basic foundations of spatial analysis revolves around understanding patterns and trends of various phenomena. You might be interested in finding where do traffic accidents mostly occur, where do petty crimes usually happen, or even where do coffee shops concentrate around the city. In GIS, we often use heat maps to describe and visualize this information so that it will be easily communicated to the viewers.

Ten years ago, if you ask me to make a map of all the National and State Parks of the United States, with all its descriptions and related information accessible by the public as a web mapping application, I would probably stop you right there and convince you that neither am I a GIS developer nor a programmer, and that I can only make printed maps of those parks. But gone are those days when digital mapping is only done by highly-skilled Geographic Information Systems (GIS) professionals. Today, one can make these web maps in just a few clicks and practically share them to everyone as well. Just like other disruptive technologies that make our lives easier from booking an accommodation with Airbnb, and hailing a cab with Uber, digital mapping has never been this uncomplicated through Web GIS.