The right products for the right store

Supply chain managers can use vMAP to determine the most appropriate product combinations for each store and pare down the assortment of available products.

For example, your company produces three categories of products: average, high-end, and luxury. With vMAP, you can plan the distribution of your products according to customer density, spending habits, and median household income.

How do I optimise the product assortments for each store?

Step 1: Add stores on the map

Select from the drop-down menu on the top navigation bar to add the shop locations from a spreadsheet. Please refer to the steps in Import data into vMAP for detailed import operations.

Step 2: Add sales area

In vMAP, users can draw sales territories or service areas directly on the mapview by clicking on the Add polygon option. Alternatively, they can Import the areas such as postal code boundaries or census tracts into vMAP.

Step 3: Add demographics and sales statistics

Import the following data into vMAP to render a meaningful interactive map to help you decide your desired product assortment by visualising it::

Median household income

Household spending index

Average spending on product

Historical and current sales status

By combining the household information with store product sales information, you can create a map that clearly visualises product sales and their distributions. You can figure out which products are best-sellers in the region and which ones are not. This way you can get a good idea on what would be a good combination of products for your store.

Step 4. Generate and print report

After completing the previous step and obtaining the interactive map, you can print the mapview to share it.